Milan Fashion Week SS24: The Highlights

If London is the rebellious teenager and Paris is the grand dame, Milan has always been the sophisticated artisan. But for Spring/Summer 2024, the Italian fashion capital loosened its tie.

This season wasn't just about the impeccable leather goods and heritage tailoring we have come to expect; it was about a new kind of freedom. From Sabato De Sarno’s highly anticipated debut at Gucci to Prada’s exploration of fluid architecture, Milan proved that "wearable" doesn't have to mean "boring." Here is everything you need to know about the week that redefined Italian luxury.

• Gucci: The "Ancora" Era Begins

All eyes were on Gucci this season. After years of maximalism, tigers, and geek-chic aesthetics under Alessandro Michele, the brand pivoted 180 degrees.

All eyes were on Gucci this season. After years of maximalism, tigers, and geek-chic aesthetics under Alessandro Michele, the brand pivoted 180 degrees.

“The new Creative Director, Sabato De Sarno, presented a collection titled "Gucci Ancora" (meaning "Gucci Again"). The result? A masterclass in commercial cool.”

The Palette:The show was dominated by a specific shade of deep, oxblood red—branded as "Rosso Ancora"—appearing on patent leather skirts, bags, and lips.

The Vibe: It was stripping back the excess to reveal the essentials: the perfect grey coat, the crystal-embellished bra worn casually under a blazer, and platform loafers that are destined to be sold out everywhere.